Phoebe Sheehy | Phoebe Paradise
Phoebe Paradise is a punk designer, born and raised in Brisbane. She debuted her label in 2014 after working as a merchandise designer and artist for brands across Australia. A youthful, nostalgic aesthetic bleeds into the garments she illustrates.
Brisbane has remained a consistent influence. The natural beauty and force of the city, found in the river, mangroves, gigantic Moreton Bay figs and flooding inspired Phoebe to translate the elements and juxtapose them with illustrations of mundane city life and its debris.
Crushed beer cans, trash, violence and emptied ashtrays share the same space with gorgeously detailed drawings of native flora, printed onto tailored, locally-made garments.
Phoebe Paradise creations are made primarily for women who are socially engaged, politically active, who frequent festivals or are engaged with the online arts and music community.