Michelle Frain | Fraim of Mind
Michelle Frain’s passion for sewing budded at the early age of nine, cultivating a lifelong love for textiles and creating wearable pieces. The majority of Michelle’s career has been focused on interior design, architectural sales and marketing.
Equipped with the foundations from her Diploma of Applied Fashion Design and Merchandising, alongside her innate creative talent, Michelle is driven to establish a business and brand that is synonymous with refined, classy, confident women. Her aesthetic is clean, striking silhouettes with feminine lines and forms that support colourful prints and motifs instead of influencing them.
Michelle’s dream for her fashion label, Fraim of Mind, is to be an influential Australian-made brand providing thoughtful design which enhances the shape of modern, mature women.